Chrysler debuts limited-edition Mopar '10 Challenger

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The Mopar division of Chrysler has, in a way, been one of the automaker's silent heroes. This brand continues to build standard-spec and aftermarket parts for a range of Chrysler products, and while these optional goodies have always been offered in an a-la-carte fashion, Chrysler is now offering a true Mopar version of the 2010 Dodge Challenger.

Mopar starts with a Challenger R/T, fitted with the 5.7-liter Hemi V8 and adds a hood-venting system, cold-air intake, front strut brace, unique engine cover and a strut-tower brace. Chrysler hasn't released official numbers, but we'd say that these modifications are good for an additional 10 or 15 horsepower – nothing crazy.

Inside, there's a Katzkin leather seating package, special gear shifters for either transmission, a custom leather-wrapped steering wheel and – you guessed it – a serialized dash plaque. Only 500 of the Mopar '10 Challengers will be built, finished in a brilliant black clear coat with a choice of either red, blue or silver accents. (What, no white?) Other exterior changes include things like a black chrome grille surround, black wheels, functional hood vents and hood pins.

The Mopar '10 Challenger hits dealerships next month, priced from $38,000 with the automatic transmission (including the $750 destination charge). Want a do-it-yourself shifter? Add $1,000 to that price. (Wait, what?)


Press Release

Chrysler Group LLC to Introduce Mopar® '10 Challenger

Company Continues to Leverage, Grow Mopar Brand

- Mopar '10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar '10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."

Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar '10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.