REPORT: General Motors to kill Pontiac on Monday

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Published Date: Apr 23rd, 2009 at 5:33PM


According to a report from InsideLine, General Motors could axe Pontiac as early as this Monday. Although IL isn't citing its source within GM, it did contact the General's PR man, Tom Wilkinson, who said, "There's nothing I can share with you at this time... Officially, nothing has changed with Pontiac's niche-brand status, until you hear differently." Not very clear, but not particularly positive either.

The line about Pontiac's "niche-brand status" has been floating around since last December, when GM began to focus on its four core brands – Buick, Cadillac, Chevrolet and GMC – while readying the rest (Saab, Saturn and Hummer) for execution or extradition.

Pontiac's focus has been ill-defined (at best) over the decade, with solid products like the G8 coming to market alongside other less-than-stellar offerings (cough, G3). There was talk of reigniting Pontiac's performance heritage or even refocusing the brand as a Scion competitor. Regardless of past plans or intentions, there was no doubt that Pontiac was in the cross-hairs, and come Monday, we might know it's final fate.

[Source: InsideLine]