... if its NOT bad enough our bloody state government is selling our assests to the Chinese so our state government can keep us in ever spiraling debt from just BAD management...
.. now the Jaguar lovers of this world will be doing cartwheels in horror....
Read on....
December 18, 2007 / NY Times
India’s Automaker of Many Faces May Land Jaguar
The luxury brand Jaguar is poised to join Tata Motors, a widely diverse Indian auto company that makes tractor-trailers, full-size S.U.V.’s and the world’s cheapest car.
Tata is the front-runner in the bidding for Ford Motor’s Jaguar and Land Rover brands, people close to the negotiations say, and a decision could be made over the next few days. A final signed deal, which is expected to be worth about $2 billion, will not be announced until early next year, according to the people, who were not authorized to comment publicly.
Jaguar dealers in the United States have expressed concern about an Indian buyer, which they believe would devalue the luxury brand name. Tata Motors, coincidentally, is preparing to introduce its “People’s Car,” which will cost about $2,500 — about one-twentieth the price of the least expensive Jaguar.
The combination of luxurious, specialized products and cheap, commodified ones may seem like an unlikely business model, but the Tata Group, the sprawling family-run conglomerate that owns a third of Tata Motors, is full of similar contradictions.
Tata owns a chain of high-end jewelry stores, Tanishq, and makes fertilizer though its Tata Chemicals unit. The company has an exclusive charter airplane business, serving clientele like chief executives and Bollywood stars, and owns Tata Sky, which beams business news and hit movies into a million Indian households.
When Tata is done buying a company, he said, it should look the same as before, “except now it’s owned by someone in India.”
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