Author Topic: Control Freak: Goodyear Eagle Test Drive!  (Read 4366 times)

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usmusclecars

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Control Freak: Goodyear Eagle Test Drive!
« on: July 11, 2012, 07:41:53 AM »
Imagine rocking up to your local tyre dealer and getting a test like this?

It's a familiar tactic: if you want a customer to know what a car can do, you've got to get them in it and take them for a ride. To truly impress a customer, though, you've got to take them, *ahem,* for a ride. It works so well that NASCAR driver Carl Edwards recently did it with Ford engineers in a Taurus SHO – the very sedan those engineers worked on.

So when Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All-Season tire, it grabbed Ben Conrad, director of Ken Block's last two Gymkhana videos, to choreograph some shenanigans. A Goodyear tire store in California was used as bait – an actor posed as a salesman who got his fellow store helper, professional stunt driver Danny Downey, to take customers for a little demo in a BMW.

We don't know what the conversion rate was, but there were probably a few tires sold that day.

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Hemifish

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Control Freak: Goodyear Eagle Test Drive!
« Reply #1 on: July 11, 2012, 06:55:57 PM »
:boxing: Pitty they didn't use a Muscle car

joe74ta

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Control Freak: Goodyear Eagle Test Drive!
« Reply #2 on: July 11, 2012, 07:14:15 PM »
Now that was a laugh thanks Yvette

MOPARMAN

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Control Freak: Goodyear Eagle Test Drive!
« Reply #3 on: July 12, 2012, 04:52:03 PM »
I wonder if they had toilet paper available after filming?? Maybe a wet vac ......  :sorry:

 

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