Control Freak: Goodyear Eagle Test Drive!

[usmusclecars]

Imagine rocking up to your local tyre dealer and getting a test like this?

It's a familiar tactic: if you want a customer to know what a car can do, you've got to get them in it and take them for a ride. To truly impress a customer, though, you've got to take them, *ahem,* for a ride. It works so well that NASCAR driver Carl Edwards recently did it with Ford engineers in a Taurus SHO – the very sedan those engineers worked on.

So when Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All-Season tire, it grabbed Ben Conrad, director of Ken Block's last two Gymkhana videos, to choreograph some shenanigans. A Goodyear tire store in California was used as bait – an actor posed as a salesman who got his fellow store helper, professional stunt driver Danny Downey, to take customers for a little demo in a BMW.

We don't know what the conversion rate was, but there were probably a few tires sold that day.

[Hemifish]

:boxing: Pitty they didn't use a Muscle car

[joe74ta]

Now that was a laugh thanks Yvette

[MOPARMAN]

I wonder if they had toilet paper available after filming?? Maybe a wet vac ......